Thursday, October 27, 2011

Hall of Shame/Hall of Fame

"In the 21 years that I have been involved in the xxxxxx industry, I have bared witness to a number of times when suppliers attempted, with varying levels of success..."
This appeared in an e-newsletter under "A Few Thoughts from the President & CEO."  I had a few thoughts, too. First, the proper verb is "bear," not "bare." Second, the correct tense is "borne" (the past participle). Third, why not just use "observed"? Better yet: "... numerous times I have seen suppliers attempt, with varying levels of success..."


And, finally: who the heck let this go out with the CEO's name on it?



Who's doing it right? Today I induct Patricia Janeway from the Detroit Zoo into our informal Hall of Fame. If you want to see press releases done right, get on her mailing list. They are always short, clear, informative, simply formatted and often interesting. That's the way N2D Media Group believes in writing them, too.

No comments:

Post a Comment