Proof that professional writing pays

The message may come from across the pond, but holds true around the world: it pays to hire a professional when it comes to content for your website-- or anything you want written well.

Spelling mistakes online 'cost millions'

By Craig Grannell on July 15, 2011 (for .net magazine)

Copywriting experts warn that sloppy copy can impact on your websites

According to a report on BBC news, online entrepreneur Charles Duncombe claims poor spelling is costing the UK millions of pounds in lost business. He says an analysis of website statistics shows a single spelling mistake can cut online sales in half. The report adds that similar concerns have been voiced by the Confederation of British Industry, who warned that employers were "having to invest in remedial literacy lessons for their staff."

"If a company can't even be bothered to check the text on their website, will they bother sending my order out quickly, or answering the phone if I have problems?"

Read the complete article here.